There is more to some famous symbols, icons and logos we come across every day, than that meets the eye. They have hidden meanings, ideas or messages inscribed within them, that are not easily noticeable. In here, we are revealing those "not so obvious" hidden meanings and messages behind some famous logos and symbols.
Hidden meaning in Amazon’s logo
It reflects the company’s ‘customer-centric’ mission statement that customers can buy anything from A to Z on the website with a yellow smile & a dimple connecting between the two letters A & Z in the logo.
Hidden arrow in the FedEx’s logo
Lindon Leader in 1994 designed it to communicate “forward direction, speed & precision”.
What Bluetooth actually means?
Bluetooth was named after Harald Blatand who was a Danish Viking king from the 10th century. The symbol of Bluetooth is actually a combination of his initials as written in Old Norse (ancient Danish runes).
Bear in Toblerone’s logo
On observing carefully at the mountain in Toblerone’s wrap, you will find a bear hidden. It is meant as a tribute to the city of Bern in Switzerland where Toblerone was found.
Inspiration for the USB symbol
USB symbol was inspired by Neptune’s trident. Also, the triangle, square & circle all represent the different connections one can make using the Universal Serial Bus alias USB.
The power symbol on your computer too has a meaning!
Binary system is something which engineers have used for a long time. 1 in binary language means ‘on’ & 0 means ‘off’. Thus the power button is a combination of both.
BMW logo
The logo was likely inspired by the colors of the Free State of Bavaria, the origin and production site of BMW's products.
Colorful peacock of NBC
In 1956, John J. Graham designed it to help “introduce viewers to color technology” & represented “thrilling era for both the network & changing media landscape.”
3 tiny letters on Lincoln’s shoulder on US penny
Since 1918 US has engraved three tiny letters on Lincoln’s shoulder on every penny minted. The letters are V,D&B which are the initials of Victor David Brenner who designed the portrait of Abraham Lincoln which has been used on one-cent coin ever since 1908.
Hidden signs on the polar bear image of the new Coca-Cola (winter theme)
On looking closer at the polar bear, you will actually realize that its eyes are bottle caps & nose has small cola bottles!
Sign on cosmetics
“Period After Opening’ or PAO is a symbol on cosmetics products of shell life 30 months or more that indicate how long the product can be kept or used after opening.
Gillette’s logo with a hidden detail
The letters ‘G’ & ‘i’ have “razor-sharp cuts”
Hidden image in Hershey’s Kisses logo
There is a Hershey’s Kisses itself hidden in the brown space between the white ‘K’ & ‘I’ letters.
Icons within the Unilever logo
Unilever's logo contains 25 smaller icons, each representing an important aspect of the brand's business. "Each icon has a rich meaning at its core, and represents some aspect of our effort to make sustainable living commonplace," explains the company.
Tostitos too has some message
The two "Ts" in the middle of logo represents two people sharing a chip over a bowl of dip, which is the red dot over the letter "I."
Baskin-Robbins 31 flavors
Baskin-Robbins gained success for introducing 31 original flavors, the number is even being highlighted in pink in their blue-lettered logo.
Goodwill’s logo has a smiling face
That’s true! The letter ‘g’ in Goodwill logo was created to look like a half smiling face by the famous designer Joseph Selame in 1968.
Hidden figure in the logo of Tour de France
The letters "O," "U," and "R" in the word "Tour" are made like a person riding a bicycle.
Northwest Airlines has 3 different meanings
The letter in the circle can be interpreted both as ‘N’ for North & ‘W’ for ‘West’ & the small red triangle at the top right of letter points to ‘Northwest’
‘Push pin’ in the Pinterest logo
Representing its function of allowing users to ‘pin’ or save things on virtual ‘boards’, Pinterest has a logo with letter ‘P’ representing a ‘Push Pin’.
The Beats’ logo
The letter ‘b’ in Beats’ logo looks like one is wearing a headphone.
Interesting fact about the Jif peanut butter logo
It looks almost exactly the same upside down. But the company claimed it was not intentionally designed that way.
The number 8 in the diamonds card
Take a closer look at the curved edges of the diamonds, which turn the white space in the middle of the card into a hidden eight.
